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Marketing Madness in March - Burning Embers
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Marketing Madness in March

Bleen, my least favorite, most hated aspect of publishing is marketing.

From everything I have read, and researched, marketing is all about finding your ideal audience. Well, I am about as far from finding my audience as I am from finding needles in hay stacks.

I start off with this so you understand I am far from knowledgeable, I am just an author who is trying things one baby step at a time, and often feels like I took one step too far underwater. Not a good feeling for a hydrophobe, like myself.

In point of fact, Burning Embers was born from my frustration with marketing problems, and my desire to share what hasn’t worked with other authors, and learn from one another what does work.

But here are some things I do know about marketing.

Newsletters. Personally, I send out my newsletter once a month, on the first Wednesday of each month. I have a reader magnet, The Viscount of Sternboard, A Realm of the Light Novella, that I give away to newsletter subscribers. I only have a modest following, about 750 subscribers at present, but the services provided by Story Origin have been incredibly valuable to me in maintaining that number.

Blog. I run a blog at jqmserv.wordpress.com.  Every Monday evening I post a book spotlight, every Wednesday I post an author interview. Every so often, not as often as I should, I post something on the other days as well.

That’s about it.  I have profiles on multiple social media platforms, but am not particularly active on any one individual platform. That is mostly because I am over the social media phase, and only use to keep in touch with friends and family.

What marketing strategies have worked for you, or is presently working for you, that you would like to share?